TAGS

TAGS (Target Audience Grouping System)

Liberal Sophisticates- Well off and informed.

(Low consumers of TV).

My sister, high paying job, low consumer of TV, high consumer of internet(news, books, TV, videos), radio and DVD’s.

Young Hopefuls- Half of 15- 24 years. Low incomes.

(High TV and Radio).

Cousins, low income, go to university, watch lots of tv and listen to a lot of radio.

Settled Seniors- 57% are over 55, low income but good savers.

They are conservative and tend to stick to well known and familiar brands.

(TV and Radio; Newspaper, but not magazines).

Aunty and uncle, TV and radio, newspaper, don’t leave the house often.

Struggling Young Families- Centred around family, stick to a low budget.

(Low Media Consumers)

Sister and brother in law, new born baby, stick to low budget, watch a little TV and a little radio and low use of internet.

Comfortable Full-Nesters- Higher incomes, older, family orientated.

(Low TV, high DVD; High Media Consumers)

My parents, watch low TV (NEWS AND SPORTS), watch lots of DVD’s, lots of internet to do internet banking, and news.

Lonely and Dissatisfied- Primarily older, lonely, and seem to have no purpose.

(Low Media Consumers)

My grandmother, lives in rest home, listens to very little radio.

Affluent Acquirers- Young 15-39 age group, are active consumers in all forms.

(Low TV, High Radio; Huge Media Consumers)

Me, High radio, Immense use of internet.

The Next Generation- 10-14 age group, this category accounts for 9% of the group above the age of 10.

(TV Dominated and Very Active)